About U – Consultoría y servicios a empresas
Our Commitment
We believe that authentic change begins with honest, in‑depth conversations. That’s why, before planning or acting, we look deeply into what truly matters.
From your purpose and objectives, we identify limiting beliefs and bring strategic and cultural challenges to light. Together, we focus on what moves the needle: what is urgent, and what creates real impact.
With leaders and key people, we co‑design living action plans with ownership, connecting data, processes, culture, systems and innovation.
We create powerful spaces where the right questions emerge—because the future is designed, not predicted—and we do it with you.
“We’re here to help you decide and do what you need and want to do—not to tell you what you have to do.”
What We Do
We help companies identify their challenges and design the future they truly want—their future.
We accompany companies and people in their transformation so that the chosen future becomes a coherent reality.
We help ensure plans are executed through systemic commitment across the organization and its key people.
How We Do It
We see the company as a living entity, that’s why we apply executive coaching and future thinking methodology to the organization as we would to a person.
We accompany and guide the organization through diagnosis; we collaborate to identify, prioritize and choose the right key challenges.
We help design the action plan that best addresses the chosen challenges, and we monitor commitments in the plan.
We mentor plan execution by advising key stakeholders to ensure results and generate the learnings that improves the organization.
Principles
Leadership is the ability and skill to serve, help and guide others—in an inspiring way—toward a better version of themselves, in pursuit of a purpose.
Holistic is the essential adjective that completes leadership, as it implies conceiving each reality as a whole that is different from the mere sum of its parts
Collective intelligence is the sum of an organization’s different intelligences—human and artificial—and their capacity to act together more effectively than any person, software or hardware alone.
Culture & Systems: the intangible side of the organization—perhaps the most critical—because it determines networks of relationships, informal processes and, ultimately, behavior and commitment. Culture is what people do when no one is watching. Systems are how they do it.
Team
Human passion,
large experience:
we build change with you.
The about U team brings broad experience in team leadership, transformation and change management. If you want a professional track record, we have it, – and fully aligned with what we offer -. However, what matters most is our human profile, because that’s what enables us to truly help you. We are people with purpose, driven by curiosity and continuous learning, who love actively listening to understand to build with you from there.
We work as a network with partners and collaborators who share the same human profile and bring deep specialized, proven expertise in very specific areas.
Jorge Barranco
Over 16 years leading B2B industrial organizations. He brings a strategic, executive and human vision. His experience as CEO and Managing Director in multinational and family businesses allows him to successfully navigate transformations, succession, M&A, international expansion and deep cultural changes.
He believes any transformation must begin with people. His leadership is based on authenticity, coherence and leading by example. He has implemented strategies that combine long‑term vision with tactical execution, always prioritizing people and customers, simplifying processes and promoting high‑performance cultures. He has served on boards in large industrial groups, startups and sector institutions.
A specialist in strategic transformation, innovation and change management, he brings critical thinking, a holistic perspective and a strong focus on sustainable results. An advocate of agile cultures, he has worked with Kaizen and Agile methodologies, eliminating unnecessary complexity to build more collaborative, efficient and human organizations.
His career began from the ground up—as a warehouse helper or selling insurance door‑to‑door while studying—giving him a unique perspective on effort, empathy and real leadership.
His view: the most important thing is to maintain a holistic view of the company, centered on the customer, and to recognize that leadership is the key to make things happen—prioritizing people first, then processes, and always culture and systems.
Educated in AI at the Massachusetts Institute of Technology (MIT), Disruptive Leadership at INSEAD, Board Impact Leadership at Advisory Boards Architects, and in Sales & Marketing at ESIC, he is also an ICF/STP certified executive coach. As he says, education gives knowledge but real know‑how comes from 30+ years of diverse, hands‑on experience.
“Always curious and lifelong learner, Jorge blends the rigor of the industrial world with an innovative view of business models, helping companies evolve without losing their essence. Today he puts all this knowledge at the service of companies that want to anticipate, grow with purpose and generate positive impact.”
Consuelo Carreras
Over 34 years of experience in organizational transformation, consulting, training and leadership of strategic projects. Consuelo bridges business focus with deep attention to people—building connections between results and purpose.
She believes real change grows from the inside out. Her approach is grounded in transparency, empathy and genuine commitment to each organization, accompanying processes that integrate artificial intelligence, culture and human leadership.
She has led projects in sectors as diverse as industry, banking, real estate, services and consulting. Her cross‑sector experience allows her to spot systemic patterns and unlock collective potential in complex environments.
A specialist in change management, conscious leadership and adaptive strategy, her holistic approach blends technology and humanity—driving sustainable impact through living cultures, high‑performance teams and shared vision.
A trainer for more than 15 years, she has inspired professionals and organizations to evolve from purpose—turning learning into action and awareness into leadership.
Consuelo also has an entrepreneurial track record. She has created and sustained purpose‑driven projects, integrating innovation, collective intelligence and values as a compass. She believes a company’s greatest asset is its people—and works so that each transformation is lived as an opportunity.
Educated in Business‑Applied Artificial Intelligence at Esade, certified in change management (Prosci – ADKAR) and Belbin Team Roles, she blends technical knowledge with lived, practical know‑how. Her style is direct, warm and generative.
“Passionate about continuous learning, purpose‑led leadership and the mindful use of technology, Consuelo sparks transformations that connect culture, systems and people—building organizations that are more human, effective and ready for the future.”
